Science of sexuality ads - 46 Stunningly Creative Ads by Science World

A happy sex life is an important part of a fulfilling life. What a happy sex life means is subjective, as our sexual desires, expectations...

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Could it be that sex actually does not sell? An analysis of nearly 80 advertising studies published over more than three decades suggests that's the case. Wirtz and his co-authors conducted a first-of-its-kind meta-analysis of 78 peer-reviewed studies looking at the effects of sexual appeals in advertising. Their findings were posted online this week by the International Journal of Advertising. Their research found that not only were study participants no more likely to remember the brands featured in ads with sexual appeals, they were more likely to have a negative attitude toward those brands, Wirtz said.

Participants also showed no greater interest in making a purchase. There's no indication that there's a positive effect. Co-authors on the research were Johnny V. Zimbres, a doctoral student at the University of California, Davis. As defined in the research, sexual appeals included models who were partially or fully nude; models who were engaged in sexual touching or in positions that suggested a sexual encounter was imminent; sexual innuendoes; and sexual embeds, which are partially hidden words or pictures that communicate a sexual message.

When not separating the results by gender, the effect of sexual appeals on participants' attitudes toward ads was not significant, he said, but separately "they're just going in completely opposite directions.

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  • 46 Stunningly Creative Ads by Science World | Daily Hive Vancouver
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A person's partner has a strong influence on their sexual experience. Sign up for our email newsletter. More than 8 out of 10 reported that their dysfunction was caused by their partner's sexual capabilities 5. Similarly, given the differences in physical sensitivities to touch and stimulation, a person may be sexually stimulated by interaction with parts of their body other than their genitals.

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13 thoughts on “Science of sexuality ads

  1. 3rd wave feminism insists that authoritarian, collectivist equality of outcome is the only acceptable definition of 'gender equality'.

  2. So it would be right if your parents had decided to cut off your clittoral hood if it was socially accepted where you live?

  3. Why not just call feminism looking for equality because both genders get discriminated against.В

  4. People just shouldnt have such weak minds. Accept yourself and do what makes you happy. Who gives a fuck what others have to say think.

  5. as far as the loads of soap thing goes

  6. I'm 33 years old and just found out about this. Thanks culture-in-general, you failed.

  7. The FGM ban is unconstitutional until men are equally protected from unnecessary genital cutting.

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